History Background

Our Journey of Innovation

From a small London startup to Britain's leading smart home technology company - discover the milestones that shaped our story.

Our Story Through Time

A decade of innovation, growth, and commitment to transforming British homes.

2015

The Beginning

Drive Aurora was founded by James Patterson and Sarah Montgomery in a small office in East London. With a vision to make smart home technology accessible to every British household, they began developing their first prototype smart lighting system.

  • Company incorporated with £50,000 initial investment
  • First office established in Shoreditch, London
  • Core team of 5 engineers and designers recruited
2016

First Product Launch

Launch of the Aurora Light Collection - the first British-designed smart lighting system to integrate voice control with energy monitoring. The product received critical acclaim for its innovative design and user-friendly interface.

  • Aurora Light Collection launched at £149 per starter kit
  • Partnership established with John Lewis for retail distribution
  • 1,000 units sold in the first quarter
  • Featured in House Beautiful magazine as "Smart Home Innovation of the Year"
2017

Security Innovation

Expansion into smart security with the launch of Aurora Guard - a comprehensive home security system featuring AI-powered threat detection and seamless integration with existing smart home ecosystems.

  • Aurora Guard security system launched
  • Partnership with British Police forces for security standards
  • Team expanded to 25 employees
  • £2.5 million Series A funding raised
2018

Complete Home Solutions

Introduction of the Aurora Hub - a central control system that unified all smart home devices. This marked our transition from individual products to comprehensive home automation solutions.

  • Aurora Hub launched as central control system
  • Integration partnerships with major appliance manufacturers
  • 10,000+ homes equipped with Drive Aurora technology
  • Moved to larger headquarters in Fitzroy Street, London
2019

Sustainability Focus

Launch of our Green Home Initiative, demonstrating how smart technology can significantly reduce household energy consumption. Introduction of our first carbon-neutral product line.

  • Green Home Initiative launched
  • Carbon-neutral manufacturing achieved
  • Energy efficiency improvements averaged 35% in customer homes
  • Sustainability Excellence Award from Green Tech Alliance
2020

Digital Transformation

During the pandemic, we accelerated our digital services, launching remote installation support and virtual consultations. Our technology helped families stay connected and secure during lockdowns.

  • Remote installation and support services launched
  • Virtual consultation platform developed
  • 25,000+ homes served during lockdown period
  • Mobile app downloads increased by 300%
2021

AI Integration

Launch of Aurora Intelligence - our proprietary AI system that learns from user behaviour to optimise home automation. This breakthrough technology set new industry standards for smart home personalisation.

  • Aurora Intelligence AI system launched
  • Machine learning algorithms developed for energy optimisation
  • Partnership with Cambridge University AI research department
  • 15 patents filed for AI-driven home automation
2022

Industry Recognition

A landmark year of recognition, winning multiple industry awards including the prestigious Smart Home Innovation Award. Our technology was now present in over 40,000 British homes.

  • Smart Home Innovation Award received
  • 40,000+ homes equipped with our technology
  • Team grew to 150+ employees
  • Expansion into Scotland and Wales markets
2023

Design Excellence

Awarded the prestigious Design Council Award for our latest lighting collection. Launch of our most sophisticated product line yet, featuring advanced materials and revolutionary design aesthetics.

  • British Design Council Award won
  • Premium Aurora Collection launched
  • 50,000+ customer milestone reached
  • International expansion planning begun
2024

Future Forward

Looking ahead, we continue to innovate with next-generation smart home technology. Our research into renewable energy integration and advanced AI promises to revolutionise how British homes interact with technology.

  • Next-generation product development underway
  • Renewable energy integration research
  • 200+ team members across UK operations
  • Vision 2030 sustainability roadmap launched
Milestones Background

Key Milestones

Celebrating the achievements that have shaped our journey.

50,000+

Happy Customers

British households transformed with our smart home technology, creating more comfortable, efficient, and secure living spaces.

25+

Patents Filed

Innovative technologies protected through our extensive patent portfolio, driving industry advancement and protecting our intellectual property.

15+

Industry Awards

Recognition from leading industry bodies and design institutions for our innovation, quality, and contribution to smart home technology.

30%

Energy Savings

Average reduction in household energy consumption achieved by our customers, contributing to both cost savings and environmental protection.

200+

Team Members

Dedicated professionals across our UK offices, research facilities, and customer service centres, driving innovation and excellence.

85+

Partner Networks

Strategic partnerships with leading technology companies, installers, and retailers across the UK and international markets.

Looking to the Future

Our vision for the next decade of smart home innovation.

Vision 2030: The Next Chapter

As we look towards the future, Drive Aurora remains committed to pushing the boundaries of what's possible in smart home technology. Our Vision 2030 initiative outlines ambitious goals for sustainability, innovation, and global expansion.

Renewable Energy Integration

Developing systems that seamlessly integrate with solar panels and home battery storage.

Advanced AI

Next-generation artificial intelligence that anticipates needs and optimises home performance.

Circular Economy

Implementing comprehensive recycling and product lifecycle management programmes.

Future Vision