Cookie Policy

About This Policy

This Cookie Policy explains how Drive Aurora Limited uses cookies and similar technologies when you visit our website. It describes what cookies are, how we use them, and how you can manage your cookie preferences.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

Cookies can be classified as:

  • First-party cookies: Set by the website you're visiting
  • Third-party cookies: Set by a different domain than the one you're visiting
  • Session cookies: Deleted when you close your browser
  • Persistent cookies: Remain on your device for a set period or until manually deleted

2. How We Use Cookies

We use cookies to enhance your browsing experience, analyse website traffic, and improve our services. We categorise our cookies as follows:

2.1 Necessary Cookies

These cookies are essential for the website to function properly and cannot be switched off. They are usually only set in response to actions made by you, such as setting your privacy preferences, logging in, or filling in forms.

Examples of Necessary Cookies:
  • session_id - Maintains your session state
  • csrf_token - Protects against security threats
  • cookie_consent - Remembers your cookie preferences
  • shopping_cart - Stores items in your shopping basket

2.2 Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website's performance and user experience.

Analytics Cookies We Use:
  • _ga - Google Analytics (expires after 2 years)
  • _ga_[ID] - Google Analytics 4 (expires after 2 years)
  • _gid - Google Analytics (expires after 24 hours)
  • _gat - Google Analytics (expires after 1 minute)

2.3 Marketing Cookies

These cookies track your browsing habits to show you relevant advertisements. They may be set by our advertising partners through our website and used to build a profile of your interests.

Marketing Cookies May Include:
  • _fbp - Facebook Pixel (expires after 3 months)
  • _gcl_au - Google AdSense (expires after 3 months)
  • IDE - Google DoubleClick (expires after 1 year)
  • ads_prefs - Advertising preferences (expires after 1 year)

2.4 Preference Cookies

These cookies remember your choices and preferences to provide a more personalised experience. They may be set by us or by third-party providers whose services we use.

Preference Cookies Include:
  • language_pref - Remembers your language choice
  • theme_pref - Remembers your display preferences
  • location_pref - Remembers your location settings
  • newsletter_dismissed - Remembers if you've dismissed notices

3. Third-Party Cookies

We use services from trusted third-party providers that may set cookies on your device. These include:

3.1 Google Analytics

We use Google Analytics to understand how visitors use our website. Google Analytics uses cookies to collect information about your use of our website, which is then used to compile reports and help us improve the site.

Privacy Policy: https://policies.google.com/privacy

Opt-out: Google Analytics Opt-out Browser Add-on

3.2 Social Media Platforms

Our website includes social media sharing buttons that may set cookies from platforms like Facebook, Twitter, LinkedIn, and Instagram to track your interactions with our content.

3.3 Customer Support Tools

We use live chat and customer support tools that may set cookies to maintain conversation history and provide personalised support.

4. Managing Your Cookie Preferences

4.1 Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner allowing you to:

  • Accept all cookies
  • Accept only necessary cookies
  • Customise your cookie preferences

4.2 Cookie Preference Centre

You can change your cookie preferences at any time by clicking the "Cookie Settings" link in our website footer or by clicking the button below:

4.3 Browser Settings

You can also control cookies through your browser settings. Here's how to manage cookies in popular browsers:

Google Chrome

Settings → Privacy and Security → Cookies and other site data

Mozilla Firefox

Options → Privacy & Security → Cookies and Site Data

Safari

Preferences → Privacy → Cookies and website data

Microsoft Edge

Settings → Cookies and site permissions → Cookies and site data

5. Mobile Device Settings

If you're using a mobile device, you can manage cookies and tracking through your device settings:

5.1 iOS Devices

  • Settings → Safari → Privacy & Security
  • Settings → Privacy → Tracking (iOS 14.5+)
  • Settings → Privacy → Apple Advertising

5.2 Android Devices

  • Settings → Google → Ads
  • Settings → Privacy → Ads
  • Chrome: Settings → Site settings → Cookies

6. What Happens If You Disable Cookies?

If you choose to disable cookies, some features of our website may not function properly:

6.1 Necessary Cookies Disabled

  • You may not be able to access certain areas of the website
  • Shopping basket functionality may not work
  • Login sessions may not be maintained
  • Contact forms may not function correctly

6.2 Analytics Cookies Disabled

  • We won't be able to track website performance
  • Your visits won't be counted in our statistics
  • We may not identify and fix user experience issues

6.3 Marketing Cookies Disabled

  • You may see less relevant advertising
  • Social media features may be limited
  • Personalised content recommendations may not work

7. Data Retention

Different cookies have different retention periods:

Cookie Type Retention Period
Session Cookies Deleted when browser is closed
Persistent Cookies Up to 2 years (varies by purpose)
Analytics Cookies 26 months (Google Analytics)
Marketing Cookies 3-12 months (varies by provider)

8. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of significant changes by:

  • Posting the updated policy on our website
  • Updating the "Last Updated" date at the top of this policy
  • Sending email notifications for material changes (where applicable)
  • Displaying notices on our website

9. Your Rights

Under UK GDPR and the Privacy and Electronic Communications Regulations (PECR), you have the right to:

  • Be informed about how cookies are used
  • Give or withdraw consent for non-essential cookies
  • Access information about the cookies stored on your device
  • Request deletion of cookies (subject to technical limitations)
  • Lodge a complaint with the Information Commissioner's Office (ICO)

10. Legal Basis for Processing

Our legal basis for using cookies depends on the type:

  • Necessary Cookies: Legitimate interests (essential website functionality)
  • Analytics Cookies: Consent or legitimate interests (website improvement)
  • Marketing Cookies: Consent
  • Preference Cookies: Consent or legitimate interests (user experience)

11. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us:

Data Protection Officer

Drive Aurora Limited
42 Fitzroy Street
London W1T 6EB
United Kingdom

Email: [email protected]
Phone: +44 20 7123 4567

12. Useful Resources

For more information about cookies and online privacy, visit:

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